The Local Pro

The Local Pro is a revolutionary online platform bridging the gap between local professionals and clients seeking their services.
key success statistics
cost per click in the first month
- 0 %
reach in the first 2 weeks
+ 0 %
conversions over 6 months
0 x

Lowest CPC

recorded company-wide

project overview

From Digital Invisibility to Seismic Impact

When The Local Pro first approached us, they were a diamond in the rough—a brilliant concept shrouded in digital obscurity. Our mission, which we happily accepted, was to establish and implement an effective online marketing strategy to set them up for fame.

Playing to the strengths of Google Ads Campaigns and Social Media, we boosted their visibility and engagement. In a short time, we helped The Local Pro broaden its reach and drive more traffic for lead generation. Our team transformed this hidden gem into a digital powerhouse that would redefine local professional networking.

A smiling man in a yellow construction helmet and gloves stands with arms crossed in front of a sign reading, Why should you support your local community? Branding for thelocalpro is visible—a great example for any branding case study.

Pay Per Click

Tailormade and Magnetic Lead Generation

We partnered with The Local Pro to create irresistible, fit-for-purpose Google Ads campaigns. Our team wanted to prioritize lead capture and build landing pages for each campaign to optimize content to improve conversion rates.

We unleashed our unrivaled knack for research, which led to incredible results. We slashed The Local Pro’s Cost Per Click from a bloated £3.24 to a microscopic £0.64. That’s a CPC reduction of over 5x in just six months. In that time, we didn’t just optimize their ads; we changed the trajectory of a brand by harnessing the power of digital advertising.

A collage showcasing digital marketing elements: a Google Ads analytics dashboard with graphs, a branding case study, a social media ad featuring a smiling carpenter, and a website ad promoting carpentry services. The background is light blue.

Social Media Marketing

An 800% Surge in Reach in Just Two Weeks

We created content and delivered digital experiences that served as the backbone of our loyalty-building social media strategy. Doom scrolling and passive swiping transitioned to engagement. Content put The Local Pro’s strengths in the spotlight, covering value-add topics like DIY tips, customer reviews, and competitions.

Our organic social media management led to a seismic 800% surge in Facebook and Instagram reach in the first two weeks, after which it continued to rise steadily the entire time we worked together.

Instagram post by thelocalprouk featuring a smiling male worker in overalls giving a thumbs up, and a woman with curly hair and glasses using a tablet. Text highlights skilled professional services as part of their latest branding case study.

Result

From Hidden Gem to Budding Household Name

The Local Pro is no longer flying under the radar. The platform has carved out a powerful space in the local services market with optimized ads, heavily trimmed-down CPC, rich engagement, and a social media presence that commands attention. Its reputation as the go-to platform for trusted professionals has been bolstered. Our strategic digital makeover has positioned The Local Pro as the standard for local professional networking.
Multiple digital screens display TheLocalPro website and ads promoting skilled professionals, featuring workers in uniforms and tools. In the background, two upward-trending line graphs highlight business growth in this branding case study.

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