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Branding

newflame

While the world has tired of Tinder and grown bored with Bumble, newflame is shaking up the dating app industry. They connect users to double dates, and offer an all-in-one date booking solution as an alternative to the stagnant online dating world. We created branding that matched their ambition.

startup branding case study

changing swiping forever...

newflame, the brand-new dating app on the scene, came to us with nothing but a spark and a dream. They needed a brand that would light up the dating world and make users swoon.

With no existing brand to work with, we put on our detective hats and did some digging to find out what makes singles tick. We then worked closely with the newflame team to craft a brand personality that was warm, connection-focused, and just plain fun.

startup branding

Time for the Visuals

With this information, we created a logo that would make Cupid green with envy and a color palette that would make a sunset blush.

We then combined everything into a brand bible which the team and any third parties they work with in the future can refer back to.

Showcase

Here’s what we did

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