We worked with Vivienne Westwood and her team to create the branding for her new foundation, “The Vivienne Foundation.” The logo was hand-drawn by her, and digitalised & modernised by us.
We created a vibrant yet elegant colour scheme in her vision, and an impactful typeface to complement it.
The Font: Spartan
Spartan is a strong, impactful typeface, to convey the importance of Vivienne’s mission.
The Colours: Introducing The Elements
The Vivienne Foundation’s aim is to save the planet. We used the elements of earth, water & fire to visually embody her vision.
The Imagery: Earthy, Impactful & Bright
We decided to continue the climate theme with the imagery style. The Vivienne Foundation wants to show the beauty of the planet, and emphasise the urgency to protect it.