Rhomax

Rhomax SA is a Geneva-based energy trading powerhouse, moving crude and refined petroleum products worldwide and generating more than $1.5 billion in annual revenue.
key success statistics
active users in 2 months
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conversions In 2 months
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views in 2 months
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project overview

From Blank Slate to Brand Behemoth

Rhomax’s original website was holding them back—it paled in comparison to the quality of service they provide. Our task was to build a clean, strategic site that would work as hard as they do. We took it back to the drawing board—out with the old and in with the new—and treated it as our canvas for Rhomax’s online presence to blossom.
A laptop, tablet, and smartphone display a commodity trading website with images of oil tanks and ships—set against a purple background with faint interface graphics—showcasing a Viewture creator funding case study.

Content Writing

Bridging the Gap Between Curiosity and Understanding

Some industries lend themselves to colorful and metaphoric language, but our attentive wordsmiths did their research. They opted to pen a professional and authoritative tone consistent with our client’s status and credibility as a trusted commodities supplier. The tone balances authority with approachability, connecting instantly with Rhomax’s ideal clients.
Three overlapping text boxes highlight business strengths: Global Reach but Regional Focus, Top Choice for Refiners & Distributors, and Oil Trading Specialists—with yellow highlights inspired by the Viewture creator funding case study.

GRAPHIC DESIGN

A Picture of Excellence and Reliability

Our graphic design team employed a beautiful yet simple medley of tactics across visual identity, imagery, and infographics to support the quality copywriting across the website. The color palette remained consistent with Rhomax’s brand throughout the site to reinforce the notion of professionalism and stability.



We sourced all the high-quality images to give visual context and showcase the company’s operations to its stakeholders with confidence. Because numbers are important (but not always fun to digest), we incorporated infographics to add visual appeal and encourage recall with users.

A collage showing an aerial view of an industrial oil facility, an overhead shot of a red oil tanker at a dock, a map with marked locations, and a Our Mission section listing reliability, excellence, and partnership from our Viewture creator funding case study.

Web Design

The Reintroduction to the Web

Collaboration was a key driver of this website’s success. Through ongoing discussions and refinements, we aligned our design expertise with the Rhomax team’s vision. Three principles guided us: easy navigation, clear information delivery, and obvious value at every step.

Our focus stayed sharp—help users find answers fast. This was imperative to Rhomax’s business growth, as the website’s primary purpose was to communicate information to investors. The menu keeps choices simple and expectations clear. This thinking flows through every page, where content unfolds naturally and all design elements serve a purpose. Performance optimization and responsive design weren’t just technical checkboxes—they were essential to delivering a site that loads fast and works for everyone.

Through continuous feedback and adjustment, our team wove together precise content and a clean, modern aesthetic. The end result was a website that could engage, educate, and generate leads while satisfying stakeholder expectations and conveying the Rhomax brand’s personality to investors and clients alike.

A website homepage mockup for a commodity trading company, featuring sections on business practices, global reach, products, an oil refinery image, shipping vessels, key business stats—plus a Viewture creator funding case study—all with a clean, modern design on a purple background.

Result

A New Standard Set

The final product was a website that is a testament to the harmonious integration of copywriting, web design, and graphic design. The authority, trust, and credibility established by user-centric web design helped set in stone the standard of service and partnership available to Rhomax’s stakeholders. Even as a slightly older project, its presence and effectiveness continue today, helping generate interest and revenue.
A mockup showing a commodity trading website on a laptop and several web pages, featuring industrial oil storage tanks, statistics, icons, and sections highlighting services and global reach—a perfect setting for a Viewture creator funding case study—on a purple gradient background.

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