newflame, a brand-new dating app on the scene, came to us with nothing but passion and potential, but we saw a spark and a dream. They needed a brand that lit up the dating world and made users swoon. We were happy to oblige.
With no existing brand to work off of, we dissected the DNA of modern romance, decoded the psychology of singles, and engineered a brand strategy that would turn Cupid himself green with envy. We then worked closely with the newflame team to craft a brand personality with core messaging that was warm, connection-focused, and fun-loving.
True to form, we made the best use of our research we could. We fashioned a logo that onlookers would fall for at first sight and paired it with a color palette that could capture hearts.
To stay consistent and speak fluently in the language of modern love, we placed everything into a brand bible. The brand bible is a romantic manifesto that the newflame team and any third parties they worked with in the future could use as a reference and guide.
Every color choice, font selection, and messaging element was selected with the intent of building a brand where digital chemistry went hand-in-hand with real-world romance. Users embraced the design wholeheartedly, with engagement metrics showing strong emotional connection to the brand.
