It was a gold star moment securing such a globally renown company as a client, especially when pitted against a host of accomplished marketing agencies all vying for the job of creating a name and brand for the business. Micasa, employees and generates $x revenue. Dedicated to empowering businesses to achieve their growth ambitions, they approached us seeking a brand identity that mirrored their mission and core values. We embarked on a collaborative journey to craft a brand suite that embodies growth, knowledge, honesty, and a results-driven approach.
Our brand architects began with an in-depth discovery phase. In addition to conducting thorough research, they interviewed key stakeholders to unearth all the important details of their company mission, values, target audience, and competitive landscape.
Howden Group Holdings wanted its subsidiary brand to exude warmth and accessibility from the first introduction. We created an impossible-to-forget brand name that encompasses a feeling of compassion and defies the norm in an often intimidating and impersonal industry.
‘Micasa’ is a play on the Spanish words “mi casa,” meaning “my home,”- but it also begins the phrase “mi casa, su casa,” which means “make yourself comfortable.” The name is just one of many elements of the brand designed to reassure its target market.
The logo we designed visually captured Micasa’s mission and struck a perfect balance between professionalism and approachability, reflecting Micasa’s core values. Our chosen typography supported the notion of a refined user experience, blending elegance with a touch of contemporary flair.
Finally, to safeguard the consistent delivery of this brand identity, we compiled our work into a brand bible that the team and any third parties can use for guidance in the future.
With the core brand identity established, we translated it into the full spectrum of essential collateral, including business cards, email signatures, and letterheads. Across all touchpoints, we guaranteed a seamless brand experience for Micasa’s audience.
Micasa’s vision for recognition as the undisputed giant in business growth enablement is now within reach. With a strong new brand presence, their client acquisition is on the uptick, and new business is predicted to continue increasing.
Micasa launched with immediate impact. The fresh name and visual identity brought a new tone to the insurance tech space. It was rooted in reassurance, growth, and genuine connection.
In the first quarter after launch, Micasa experienced a measurable uptick in interest and closed partnerships, surpassing even our expectations. The brand’s clarity and confidence resonated across every interaction, establishing Micasa as a trusted ally of business growth.
