Fairford Medical sought our expertise for a redesign. The mismatch was jarring—a leading provider of next-gen medical imaging solutions relying on an archaic website. They wanted the new site to reflect its position as a leader in the medical imaging industry. Our mission, then? To implement a complete digital transformation.
We worked closely with the Fairford Medical team to understand their offerings, which include new and refurbished MRI and CT equipment for mobile, relocatable, modular, and static installations. The exchange of ideas and preferences led to a meeting in the middle and a new website. Fairford Medical has continued to engage our services, leading to referrals and a great working relationship overall.
With a clear understanding of what was needed, we ensured the new website clearly communicated the benefits of Fairford Medical’s imaging solutions. We put together an intuitive, lightning-fast website that wasn’t just a digital brochure but a powerful conversion engine designed to capture high-value medical professionals and institutions. The website doubled as an extension of the Fairford Medical brand identity, embodying its commitment to providing customized solutions for specific customer needs.
Ease of use was a priority, so we developed the website using WordPress to simplify user navigation and ongoing management. Ever since this build in 2022, we’ve overseen Fairford’s web hosting, management, and security.
