When Cogency Global came to enhance their online visibility and take their brand presence to the next level, we couldn’t resist. We knew that to give their brand a bold online presence in the B2B world, they would need a comprehensive marketing strategy.
Our team began with research and analysis, understanding Cogency Global’s services, target audience, and goals. Using this, we developed a marketing strategy using Google PPC ads, email marketing, social media management, and SEO.
Courtesy of our involvement and digital expertise spanning a comprehensive marketing strategy and tactics, Cogency Global established a strong online presence, increased website traffic, and generated leads. Our multi-pronged approach delivered impressive results, starting with an 18.9% increase in conversions during our first year of partnership, and growing to a total increase of 28% by the end of that year.
We’ve helped Cogency Global elevate their global positioning through LinkedIn ads, PPC, copywriting, and brand messaging. Thrilled with the results, they’ve remained a long-term retainer client with us for over three years.
Our mission for Cogency Global’s SEO strategy was to attract high-value clients, relying on two key elements. First, we boosted organic traffic through keyword planning and carefully scripted blog posts. Second, we routinely audited their Hubspot website, addressing any on-page issues that came up.
The goal was to maintain the website’s optimal health, higher ranking, and smooth operation. As a result, traffic from organic search rose by 37% in the last year. In addition, form submissions surged by 17% and blog views increased by a whopping 105.7%. Blog views have seen phenomenal growth of 374.81% since our partnership began. Thanks to our approach, the floodgates for attention and conversion of high-value clients were officially opened.
We used visual storytelling to expand Cogency Global’s digital footprint, producing an educational video series that turned complex services into captivating narratives for their YouTube and LinkedIn accounts. These informative videos gave clients deeper insights into their services and helped build trust by highlighting their expertise.
The email marketing campaign for Cogency Global was designed with dual objectives: engaging prospective clients and reactivating current ones. Our weekly newsletters included bespoke infographics on pertinent subjects, while our quarterly editions offered deeper insights into the company’s activities and showcased the quality of services Cogency Global offers.
We conducted A/B testing on each email, fine-tuning designs to optimize open and conversion rates. Our efforts resulted in a staggering 514% increase in website traffic and unprecedented conversions. Complementing this success, our Google Ads strategy achieved remarkable first-year results without increasing costs: a 70% increase in clicks, 25% growth in conversions, and a 576.8% rise in impressions.
