The name CenTree combines “Center” (stability, customer focus) with “Tree” (core business).
CenTree Solutions was our leading choice for PRT’s new name, reflecting not only PRT’s history, credibility, and authority but also its future growth and “people first” approach. CenTree Solutions conveys PRT’s clear and stable commitment to thriving forests and woodlands. The name has its roots in growth, reflecting PRT’s unwavering dedication to regenerating forests.
Our primary goal was to create a brand identity that continues to resonate with PRT’s existing audience, while also showcasing their evolving innovations and leadership in the forestry space. We designed a cohesive and impactful visual identity (including primary logo, wordmark, icon, and color palette) for CenTree that reflected the brand’s values and industry.
The branding we developed was built thoughtfully on PRT’s existing identity, refining and softening their logo submark to complement the elegant serifs of the new CenTree wordmark. Finally, the updated color palette retains the brand’s signature greens while introducing complementary hues—sunset-inspired purples and oranges, along with fresh lime green, symbolizing growth and renewal.
