How Can Website Design Improve Conversion Rates?
Website design is more than aesthetics—it’s a critical factor in your sales funnel. A well-designed website or landing page can be the difference between a casual visitor and a paying customer. After gaining a prospect’s interest through email, social media marketing, or other outreach tools, they’re often directed to your site. This final step in the funnel is where conversion happens, and the right design choices ensure that your efforts pay off.