When The Vivienne Foundation, the new non-profit organization founded by fashion icon Vivienne Westwood, came to us for help, we knew we had a project of colossal proportions on our hands.
The defining mark and unmistakable clue was Vivienne Westwood’s “Active Resistance to Propaganda” manifesto – a must-read core tenet of her activism. It set and voiced an unprecedented standard of social and environmental responsibility that lives on through her legacy. The Vivienne Foundation holds its partners to the same lofty standards it holds for itself. One of fashion’s titans tasked us with crafting a website and brand to reflect their mission to create a better society and halt climate change. We stepped up to the plate.
Our team began by working closely with The Vivienne Foundation to understand their four inextricably linked pillars of change: halting climate change, stopping war, defending human rights, and protesting capitalism. With this understanding, we created a cohesive brand identity that effectively communicates their mission and values.
Our digital strategists designed a website that effectively communicates the key goals and mission of The Vivienne Foundation, highlighting their partnerships with NGOs and efforts to raise awareness and fundraise for organizations aligned with their mission. We included clear calls to action and streamlined donation forms designed for effortless completion and an intuitive visual flow.
The website was developed using WordPress, ensuring that it was easy to navigate so that casual visitors could become committed agents of change. We also crafted a modern, visually appealing design to help transform passion into action.
Through our involvement with the Vivienne Westwood Foundation, we helped boost inquiries, donations, and, most importantly, spark much-needed change in how we view our role in the future of our planet. Our ongoing partnership flourishes as they regularly return with new initiatives, while their enthusiastic referrals have led to meaningful collaborations with other like-minded organizations.
Our partnership with The Vivienne Foundation ignited action. The website became a meeting point for hearts and minds rallying for change, dramatically increasing inquiries and donations. The brand identity we crafted gave a well-rooted cause the wings it needed to connect in voice and visuals as bold and uncompromising as Vivienne Westwood herself.
Our launch campaign and first-month strategy amassed 30,000 followers in just 30 days. The real victory? Building a platform that does more than speak to people; it moves them.
