M31 Capital

M31 Capital is a global investment firm at the forefront of innovation. For 15 years, they have pioneered advanced technologies in AI, fintech, consumer industries, and data centers.
key success statistics
Raised with the help of our website
$ 0 m+
Aggregate portfolio value achieved
$ 0 bn
Websites built in under 4 months for M31 family
0 +
Growth in Active Users
0 %

project overview

A New Benchmark for Brand Identity

In 2024, Michael Swensson, former Bridgewater COO, came to us seeking branding, pitch deck design, and web design. Since then, we’ve worked collaboratively on seven website design and development projects, three pitch decks, two investment fact sheets, and countless graphic design assets.

Refined and impactful is always our benchmark. After all, the bar is set high with leadership that includes industry pioneers such as Web3 innovator Nathan Montone, Google AI’s Vishy Tirumalashetty, and Swensson himself. They commissioned us to craft a product that challenges the boundaries of creativity and innovation. We delivered a polished, sophisticated brand presence that reflects their pioneering work in the crypto and investment sectors. We are still their trusted point of call for all web and graphic design.

A desktop computer, laptop, tablet, and smartphone are displayed against a dark background, each showcasing a business-themed website with the phrase Invest In Tomorrow on their screens—a perfect snapshot for a branding case study.

BRANDING

Embracing Legacy and Innovation

M31 sought a comprehensive branding package, including color palette selection, typography, logo, and brand asset design. We carefully curated a muted palette of greys and blacks, allowing their services to take center stage.

To complement this, we paired a traditional serif with a modern sans-serif font, striking the perfect balance between legacy industry expertise and forward-thinking innovation. The logo? An expert fusion of all these elements – simple, classic, and built to last. With this foundation in place, we expanded the brand identity to include business cards, letterheads, and email signatures, delivering a complete, cohesive brand package.

A branding case study board for M31 Capital featuring the logo, font styles in uppercase and lowercase, and a color palette with white, black, gold, and shades of gray.

PITCH DECK DESIGN

10 Pages of Institutional-Grade Deck Design

In addition to branding, M31 needed a high-quality pitch deck – and fast. We delivered a 10-page institutional-grade deck in record time, impressing them with the first tangible application of their new branding. Our process included deck structuring, content planning, copywriting, and full design execution, ensuring the final product was professional, compelling, and visually cohesive.
A set of four overlapping investment report cards with text, charts, and data about Bitcoin, DeFi, Web3, and investment strategy, styled for a branding case study on a light background with minimalist lines and blue accents.

GRAPHIC DESIGN

Illustrating the Vision

We’ve handled all of M31’s graphic design needs, from core branding to ongoing visual support. If they envision it, we create it. Each design solidifies their market presence and amplifies investor engagement. Expertly crafted pitch decks turn complex data into compelling narratives that attract funding, while investment fact sheets distill critical insights into digestible nuggets that build credibility. We reinforce their leadership status in the investment space with captivating webinar thumbnails and web graphics.

M31 is not just another investment firm – they are innovators and visionaries who challenge the boundaries of what’s possible. We strive to do the same with our designs.

A collage of promotional graphics showcases M31 Capital events—including a branding case study, an internship program, a “State of DePIN” webinar, and an “RWAs” webinar—each with event dates, times, and speaker headshots on light backgrounds.

WEBSITE DESIGN & DEVELOPMENT

High-Performance Online Presence

Our ongoing collaboration with M31 Capital and their subsidiaries has resulted in over five unique websites. As their go-to team for all web updates and enhancements, we push the envelope and look forward to every new opportunity to do so. Their dynamic, ever-evolving nature encourages us to create websites that are just as innovative and high-performing. Strategic UX, custom UI, smooth animations, intuitive CMS integration, and SEO-ready development all come together to deliver a seamless digital experience that not only looks great but also drives real results.
A silver laptop is displayed on a dark background, showcasing a branding case study website with the headline Invest In Tomorrow and images of people in business settings, plus sections for technology investments and company information.

Result

A Bold Vision Rooted in Reality

Our work with M31 Capital was an exercise in creative partnership. We helped distill their bold vision into tangible, powerful brand assets that communicate authority, expertise, and innovation. From their institutional-grade pitch decks to their sleek web experiences and everything in between, every touchpoint now reflects the caliber of their leadership and ambition. The brand is cohesive and future-focused. Our commitment to elevating M31’s presence as front runners in the global investment space continues.
A collage of website mockups and financial documents with charts, tables, and images of people in business attire, showcasing investment information and branding case study insights on a light background.

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