When Clean Kitchen walked through our doors, it was a brand that desperately needed a way to bring its vision to life. The plant-based restaurant initially aimed to promote its eateries through Google Ads, targeting vegan consumers in London. It had a tight budget that would make most agencies turn tail, but we saw an opportunity to test our digital alchemy.
The first course of action was to develop a frictionless 8-page website to help oversee the high levels of traffic our campaign created. We created a digital strategy to drive traffic leveraging Google ads, social media, SEO, and email marketing. By promoting their loyalty program through the local press, YouTube ads, and paid sponsorships, Clean Kitchen’s email subscriber list doubled in a matter of weeks. A revenue surge followed, and a widespread awareness of the up-and-coming plant-based gems grew dramatically.
We launched a multiplatform assault across the digital landscape that prioritized growth and promoted Clean Kitchen’s brand loyalty program. Our Google and Meta ads campaign targeted keywords related to plant-based food, vegan restaurants, and London restaurants. This approach was not “hit and hope” but “surgical and strategic.”
To ensure that we successfully claimed the plant-based market and crushed competitor visibility, we conducted weekly keyword research and tweaked their on-site content. We also regularly optimized their local business listings to reinforce our digital strategy. The outcome was almost too good to be true – Clean Kitchen became more than a restaurant; it became a movement.
