BCI Brands approached us to revamp their website and redefine their online identity. With them being a multi-billion business stocking the racks at Nordstrom & Dillards, part of this challenge included crafting compelling copy to position them as leaders in the women’s fashion industry. We needed to create a modern, minimalistic website that radiates luxury and cements BCI Brands’ status as a beacon of style and sophistication.
We tackled this by blending clean, sleek aesthetics with high-quality visuals and subtle animations to innovation and immersive functionality. We worked directly with the CEO and BCI Brands’ marketing team to create a website that perfectly conveyed their elegance and class. The result was a platform that delivered an online experience as refined as their expertise and apparel.
A website of this caliber demanded a voice as refined and captivating as its content. The fashion-forward BCI Brands needed to resonate with both B2B partners and discerning consumers. Our wordsmiths crafted messaging that positioned them as the definitive authority in luxury womenswear. Each piece of copy articulated luxury, creativity, and innovation but also spoke to the diverse audience of BCI Brands with confidence, authority, and allure.
The new website, populated with immersive imagery and resonant narrative voice, conveys a lasting impression of the brand’s legacy, vision, and ambition.
We’re proud to say we’ve driven tangible positive results for BCI Brands thanks to our web design and content writing efforts. Organic traffic saw a consistent rise since the launch of the new website, growing from 639 in September 2024 to 4,730 in April 2025. In the same timeframe, BCI Brands went from 210 keyword rankings to 1,006.
Throughout each month of 2025, they’ve enjoyed a consistent average increases of 11% in page views, session starts, user engagement, and form submissions.
