Artisan develops autonomous digital agents to optimize workforce efficiency, with their first artisan, Ava, automating up to 80% of outbound business tasks.
With a compelling idea already in hand, they came to us seeking an impactful brand launch. So, we set off to deliver an all-inclusive package that covered brand name ideation, social media strategy, paid advertising, SEO, and email marketing alongside an equally well-curated UI/UX for their online platform.
Within just 3 months, our full-service package helped them raise $2.3m. Our carefully curated pitch deck led to securing over $11.5m in seed round funding and booked Artisan’s place in Y-Combinator in 2024. They also achieved over $4m ARR within a year, raising over $13m from the likes of HubSpot, and gaining over 120 new customers, including Treatwell, Fondo, and Rho.
Our efforts were a resounding success, landing them coverage on CNBC, CNN, and other major news outlets. Their mailing list also grew by 15,000%, while their LinkedIn followers increased to more than 66,000. Thrilled with the results of our partnership, Artisan continues to return for additional work and regularly refers new clients to us.
The task of naming an AI company presented a unique challenge: how to convey technological sophistication while maintaining approachability and trust. In selecting “Artisan,” we tapped into rich associations with mastery, careful craftsmanship, and human expertise – qualities that enable them to strike a delicate balance between innovation and tradition.
We made a strategic choice to build a brand identity Artisan could grow into instead of one that reflected what they were at the time. Focused on mapping out their digital presence and amplifying their marketing communications, our messaging puts Artisan at the forefront of the Fourth Industrial Revolution.
An attention-grabbing digital presence was essential for Artisan to secure substantial market share. First, we crafted a high-performance website featuring intuitive UI/UX design, characterized by clear, colorful, visually engaging, and compelling elements – as unique and vibrant as the Artisan brand and their dynamic team.
We then went a step further by implementing a robust, high-capacity infrastructure designed to effortlessly handle inevitable traffic surges. Every aspect of the digital experience was strategically created to attract and convert visitors into loyal customers, all while supporting growth at scale.
To support Artisan’s launch, we created a high-impact animated explainer video that distilled their complex AI solution, Ava, into a clear, compelling story. With custom motion graphics, kinetic typography, and a sharp voiceover, the video brought their brand to life -energizing their launch and serving as a versatile asset across web, investor decks, and events.
Fully aligned with Artisan’s visual identity, the video helped position them as bold, forward-thinking innovators in the AI space.
Artisan’s social media content needed to blow customers away, so we came up with a strategy that would make it happen. We mapped out their approach and boosted content creation across Facebook and LinkedIn, with our strategy sparking phenomenal organic growth – from zero to 66,000 LinkedIn followers in 2 years. Every piece of content was strategically designed to captivate audiences and show them a glimpse of what’s possible with Artisan. Now, their LinkedIn feeds talent acquisition, drives inbound sales, and positions them as a respected authority in their space.
The AI market is saturated with new ventures launching after every ChatGPT breakthrough. Standing out now requires more than good technology – it demands strategic visibility. Our optimization strategy delivered remarkable results: a 3974% increase in organic traffic (from 440 to 18,000 monthly visitors) between January 2024 and January 2025. Artisan now boasts 46.1k backlinks from highly engaging blog content, while paid search traffic grew 126% to 1.5k visitors in one month.
We needed an email marketing strategy that would stand out amidst inbox clutter. So, we engineered a campaign that would command the attention of Artisan’s target audience and inspire them to action. Our team curated personalized content to align with the brand’s tone and messaging, ensuring that each email delivered value and relevance to the recipients. We also provided separate graphic design services to strengthen their visual identity. Through strategic segmentation and analytics, we optimized open rates and click-through rates, driving significant traffic to Artisan’s website and increasing customer engagement.
Our comprehensive brand and digital strategy transformed Artisan from an unknown startup to an industry standout with astounding metrics across all channels. From securing over $11.5m in funding and Y-Combinator candidacy, to explosive social media growth and SEO dominance, we’ve established Artisan as a formidable player in workforce optimization.
Now, having achieved $4M ARR in just 12 months and built a community of 66,000+ followers on LinkedIn, Artisan is currently in the process of raising a massive Series A round with grade A investors. The company continues to go from strength to strength, and while they’re already scaling rapidly, we can’t wait to help them achieve their next milestone!
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