Artisan develops autonomous digital agents to optimize workforce efficiency, with their first artisan, Ava, automating up to 80% of outbound business tasks.
With a compelling idea already in hand, they came to us seeking an impactful brand launch. So, we set off to deliver an all-inclusive package that covered brand name ideation, social media strategy, paid advertising, SEO, and email marketing alongside an equally well-curated UI/UX for their online platform.
Within just 3 months, our full-service package helped them raise $2.3m. Our carefully curated pitch deck led to securing over $11.5m in seed round funding and booked Artisan’s place in Y-Combinator in 2024. They also achieved over $4m ARR within a year, raising over $13m from the likes of HubSpot, and gaining over 120 new customers, including Treatwell, Fondo, and Rho.
Our efforts were a resounding success, landing them coverage on CNBC, CNN, and other major news outlets. Their mailing list also grew by 15,000%, while their LinkedIn followers increased to more than 66,000. Thrilled with the results of our partnership, Artisan continues to return for additional work and regularly refers new clients to us.
The task of naming an AI company presented a unique challenge: how to convey technological sophistication while maintaining approachability and trust. In selecting “Artisan,” we tapped into rich associations with mastery, careful craftsmanship, and human expertise – qualities that enable them to strike a delicate balance between innovation and tradition.
We made a strategic choice to build a brand identity Artisan could grow into instead of one that reflected what they were at the time. Focused on mapping out their digital presence and amplifying their marketing communications, our messaging puts Artisan at the forefront of the Fourth Industrial Revolution.
An attention-grabbing digital presence was essential for Artisan to secure substantial market share. First, we crafted a high-performance website featuring intuitive UI/UX design, characterized by clear, colorful, visually engaging, and compelling elements – as unique and vibrant as the Artisan brand and their dynamic team.
We then went a step further by implementing a robust, high-capacity infrastructure designed to effortlessly handle inevitable traffic surges. Every aspect of the digital experience was strategically created to attract and convert visitors into loyal customers, all while supporting growth at scale.
To support Artisan’s launch, we created a high-impact animated explainer video that distilled their complex AI solution, Ava, into a clear, compelling story. With custom motion graphics, kinetic typography, and a sharp voiceover, the video brought their brand to life -energizing their launch and serving as a versatile asset across web, investor decks, and events.
Fully aligned with Artisan’s visual identity, the video helped position them as bold, forward-thinking innovators in the AI space.
Artisan began with low organic visibility, a small keyword footprint, and minimal authority in a crowded AI SaaS market. We built their search foundation end-to-end – conducting category and competitor mapping, refining ICPs, restructuring on-page SEO, and deploying a large-scale content program across high-intent topics such as AI SaaS, workflow automation, outbound automation, and AI teammates.
Through high-velocity publishing, technical optimization, and an authority expansion program that generated 33,000+ new backlinks, Artisan scaled from 440 to 18,000 monthly organic visitors in one year (a 3,974% increase), growing past 42,500 monthly visits in year two and reaching 10,500+ total keyword rankings. This SEO foundation established Artisan as one of the most discoverable brands in their category through traditional search alone.
To ensure Artisan was discoverable across emerging AI search environments, we implemented a GEO optimization program designed specifically for generative engines. By structuring their content for AI-readability, mapping product use cases to GEO-friendly topics, and publishing high-context articles tailored for LLM parsing, we significantly expanded their presence across generative platforms. As a result, Artisan became referenced in 636 AI-indexed pages and earned 10 000+ LLM mentions, achieving consistent visibility across ChatGPT results, Gemini AI Overviews, Claude references, Perplexity citations, and outputs from Mistral and LLaMA.
This program ensured Artisan wasn’t just ranking in traditional search, but embedded directly into the knowledge layers of the models their buyers increasingly rely on.
Our comprehensive brand and digital strategy transformed Artisan from an unknown startup to an industry standout with astounding metrics across all channels. From securing over $11.5m in funding and Y-Combinator candidacy, to explosive social media growth and SEO dominance, we’ve established Artisan as a formidable player in workforce optimization.
Now, having achieved $4M ARR in just 12 months and built a community of 66,000+ followers on LinkedIn, Artisan is currently in the process of raising a massive Series A round with grade A investors. The company continues to go from strength to strength, and while they’re already scaling rapidly, we can’t wait to help them achieve their next milestone!
