Top Reasons to Use a Website Builder (and When to Avoid It!)

Building a website is a crucial step for any business. But with so many options available, should you use a website builder or hire a professional agency? The answer depends on your needs, budget, and technical skills.

Building a website is a crucial step for any business. But with so many options available, should you use a website builder or hire a professional agency? The answer depends on your needs, budget, and technical skills.

Website builders like Elementor, Webflow, and Shopify offer streamlined solutions, often suitable for smaller businesses or startups. However, agencies also utilise these tools, customising them to deliver superior, scalable results.

Let’s explore the top reasons to use a website builder and when it’s better to hire an agency.

1. What Are Website Builders?

Website builders are platforms that enable users to create websites without requiring advanced coding skills. Popular options include:

  • Elementor: A WordPress-based builder with drag-and-drop functionality, ideal for easy edits and customisation.
  • Webflow: Known for its advanced design capabilities and flexibility, Webflow is great for creative professionals.
  • Framer: A modern tool focused on interactive and visually appealing designs.
  • Shopify: Tailored for e-commerce, Shopify is perfect for online stores.

2. Top Reasons to Use a Website Builder

Website builders come with several benefits, particularly for small businesses or individuals:

Cost-Effective

Builders like Elementor and Webflow offer affordable plans that are much cheaper than hiring an agency.

Ease of Use

Drag-and-drop interfaces make it easy for beginners to design functional websites without writing a single line of code.

Quick Setup

Pre-made templates and built-in features allow you to get your website live quickly.

Accessible Editing

Tools like Elementor make ongoing edits simple, empowering users to manage their sites without ongoing developer support.

E-Commerce Ready

Platforms like Shopify provide all the tools you need to launch an online store, including payment processing and inventory management.

3. When Website Builders Fall Short

Despite their advantages, website builders have limitations:

Limited Customisation

While platforms like Webflow and Framer offer flexibility, builders can’t always match the level of customisation possible with bespoke development.

Scalability Issues

As your business grows, you may find that website builders can’t handle advanced functionalities or high traffic volumes.

Generic Design

Unless customised extensively, websites built with basic templates may lack originality and fail to stand out.

Performance Concerns

Builders may produce slower websites compared to professionally optimised ones, potentially harming SEO and user experience.

4. When to Use a Website Builder

Website builders are a good fit if:

  • You’re working with a tight budget and can’t afford a professional agency.
  • You need a basic website or portfolio site without complex features.
  • You’re technologically inclined and don’t mind spending time learning the platform.
  • Your website needs are short-term, such as a landing page for an event.

For example, Shopify is perfect for small online stores, while Elementor suits simple service-based websites.

5. Why Hire a Web Design Agency Instead?

If you have long-term goals and want to scale, hiring a web design agency is often the better choice. Agencies like Burst Digital offer:

Customisation and Scalability

Agencies can tailor your website’s functionality and design to meet your specific needs, ensuring scalability as your business grows.

Expertise and Support

Professional developers and designers can solve complex problems, improve site performance, and ensure your site meets industry standards.

Optimised Performance

Agencies focus on elements like SEO, speed optimisation, and UX design to help your site rank higher and convert better.

Time Savings

Instead of spending weeks learning a builder, you can focus on your business while the agency handles everything.

6. How Burst Digital Balances Both Approaches

At Burst Digital, we combine the best of both worlds:

  • We primarily use Elementor, a flexible and user-friendly builder, to create custom websites tailored to your needs.
  • Once your project is complete, Elementor makes it easy for you to manage and update your website independently.
  • For businesses with more complex needs, we go beyond standard builders to deliver fully bespoke designs.

Conclusion: Builder or Agency?

  • Use a website builder if you need an affordable, quick-to-launch solution and have basic requirements.
  • Choose a web design agency if you’re looking for customisation, scalability, and ongoing support.

Whatever you decide, make sure your website aligns with your business goals and offers a great user experience.

Partner with Burst Digital for Exceptional Web Design

Whether you’re considering a website builder or need a fully customised solution, Burst Digital is here to help. With expertise in Elementor and bespoke web development, we create websites that are both functional and future-ready.

Get started with your dream website today! Contact us now.

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