Howden Group Holdings

micasa is revolutionising the way renters pay deposits.

insurance branding case study

Redefining Rental Deposits

micasa is an insurance-tech startup created by Howden Group Holdings. They wanted to create an approachable, friendly brand that would ease consumers minds.

To kick things off, we conducted research into the insurance industry and dove into micasa’s target audience, helping us to better understand how the brand could position itself in the market.

branding for an insure-tech startup

The Rebrand

We focused on creating a brand that was friendly, modern, easy to understand and eye-catching, developing a visual identity to evoke feelings of security, peace of mind, and affordability.

Alongside the visual branding, we created a plethora of assets, an image library, WCAG-compliant color combinations, patterns & shapes for micasa. 


Here’s what we did

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