Wix vs WordPress: Which is the Best Website Builder for Small Businesses in 2024?

Creating a website for a startup is a critical step in establishing your online presence and reaching your target audience. 

With numerous website builders available, choosing the right one can be overwhelming. Each platform offers unique advantages and drawbacks, catering to different needs and budgets. 

Some startups may not have the capital to invest in a web designer and developer, making website builders like Wix and Squarespace ideal for getting a website up and running. For those with more capital, hiring in-house developers or agencies to create a custom website may be the best option. 

This article will explore the best website builders for startups and small businesses, helping you make an informed decision based on your circumstances.

Budget-Friendly Options


Wix is an excellent choice for startups with limited budgets. It is user-friendly, making it ideal for beginners with no coding experience. Wix offers a variety of pricing plans, starting from free to premium packages, which include more advanced features. Hosting is included in all plans, making it a convenient all-in-one solution.

Wix offers a wide selection of templates that enable you to build visually appealing websites without the need for custom design. These templates are highly flexible and customizable, allowing you to align your site with your brand’s identity. Using intuitive drag-and-drop functionality, you can effortlessly add elements and design your website, even without technical skills.


Squarespace is another popular website builder for startups. It is known for its sleek, professional templates that are perfect for creating a polished online presence. Squarespace offers various pricing plans, which include hosting and a free custom domain for the first year.

Designing a website with Squarespace is straightforward, thanks to its intuitive interface. You can choose from a wide range of templates and customize them to fit your brand. Squarespace also offers robust e-commerce features, making it a great option for businesses looking to sell products online.


For startups focused on e-commerce, Shopify is a top choice. It provides a powerful website builder specifically designed for online stores. Shopify’s pricing plans are flexible, starting at $19 per month, catering to different business sizes and needs. Hosting is included, and you can choose from numerous themes to create a professional-looking store.

Shopify’s platform is user-friendly, even for those without technical expertise. It offers various tools and features to manage your online store, from inventory management to payment processing. Shopify also supports extensive integrations with other platforms, enhancing your store’s functionality.

WordPress (With Elementor)

WordPress is a highly flexible and powerful platform that is widely used by businesses of all sizes. While it may have a steeper learning curve compared to Wix or Squarespace, it offers unmatched customization options. With the Elementor plugin, you can use drag-and-drop functionality to build your website, making the process more accessible for beginners.

WordPress offers thousands of templates and themes, both free and paid. It also provides a vast array of plugins to extend your website’s functionality. Although WordPress requires separate hosting, many hosting providers offer affordable plans optimised for WordPress.

Premium Options for Startups with More Capital

Custom Development

For startups with significant capital, custom development is the most expensive yet most tailored option. Custom-built websites offer complete control over the design, functionality, and user experience. This allows for unique features and integrations that are not possible with standard website builders.

Custom development typically involves hiring a web design agency or in-house developers. The cost can vary greatly depending on the complexity of the website and the expertise of the developers. However, the investment can result in a highly optimized and scalable website that perfectly fits your business needs.

Advantages of Custom Development:

  • Complete Control: Full control over the design, functionality, and user experience.
  • Unique Features: Ability to implement unique features and integrations tailored to your specific business needs.
  • Scalability: A scalable solution that can grow with your business.
  • Optimized Performance: Enhanced performance through optimized coding and custom solutions.
  • Security: Improved security measures tailored to your specific requirements.
  • Branding: A unique and fully customized design that reflects your brand’s identity.
  • Flexibility: The flexibility to update and modify the site as your business evolves.
  • Advanced Integrations: Capability to integrate advanced tools and third-party services seamlessly.

By investing in custom development, you can ensure that your website stands out in the competitive digital landscape, providing a unique and engaging experience for your users.


Webflow is gaining popularity among web design agencies and is becoming a preferred choice for startups. It offers an all-in-one solution with powerful design tools, hosting, and a CMS. Webflow’s visual editor allows for the creation of complex, responsive websites without writing code. This ease of use makes it attractive for startups looking to build professional websites quickly.

While Webflow’s pricing plans are competitive, the overall cost of creating a Webflow website might be higher than just the base subscription. This is because you may need to hire an agency or freelancer with specific expertise in Webflow design and development. These professionals can help you leverage Webflow’s advanced capabilities to create a highly customized and effective website.

Advantages of Webflow:

  • Visual Editor: Allows for complex designs and interactions without coding.
  • All-in-One Solution: Combines design, development, and hosting in one platform.
  • Responsive Design: Easily create websites that look great on all devices.
  • Custom Animations: Build engaging, dynamic websites with custom animations and interactions.
  • CMS: Includes a powerful CMS for managing content.
  • SEO-Friendly: Built-in SEO tools to help your site rank higher in search engines.
  • Scalable: Suitable for both small businesses and larger enterprises.
  • Community and Resources: Access to a large community and extensive resources for support and learning.


Framer is another tool that offers advanced web design capabilities with a focus on interactive and animated designs. It combines design and development in one platform, allowing for seamless collaboration between designers and developers. Framer’s intuitive interface makes it easy to create sophisticated websites that stand out.

Advantages of Framer:

  • Interactive Prototyping: This allows for the creation of high-fidelity, interactive prototypes that closely resemble the final product.
  • Animations and Transitions: Easily add advanced animations and transitions to enhance user experience.
  • Responsive Design: Design websites that look great on all devices with built-in responsive design features.
  • Design and Development Integration: Combines design and code in one platform, streamlining the workflow.
  • Real-Time Collaboration: Supports real-time collaboration between team members, improving productivity and consistency.
  • Custom Components: Create and reuse custom components to maintain consistency across your site.
  • Flexible and Scalable: Adaptable for a wide range of projects, from simple websites to complex web applications.
  • Built-In Code Editor: Offers a built-in code editor for adding custom functionality and fine-tuning designs.
  • Community and Resources: Access to a supportive community and a wealth of resources, including tutorials and documentation.
  • Integration with Third-Party Tools: Seamlessly integrates with other tools and services, enhancing your website’s capabilities.

Framer’s comprehensive feature set and user-friendly interface make it an excellent choice for startups looking to create unique, interactive websites. By leveraging Framer’s advanced capabilities, you can build a website that not only looks impressive but also provides an engaging and dynamic user experience.

Build Your Website With Burst Digital!

Here at Burst Digital, our team of techie talents have decades of combined experience in creating completely bespoke websites using WordPress, Shopify and custom code. Whether you’re a startup or an established enterprise, we deliver websites that are not only visually stunning and user captivating but also well-optimized, high-ranking, and conversion-focused.

Contact us today to elevate your online presence.


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contact our team

what are you waiting for? Let’s make some Magic together.

Fill in our short contact form for a no-obligation consultation with a member of our team.

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