What is AI SEO? A Beginner’s Guide to AI-Powered Search Optimization

A robotic hand with metallic fingers types on an illuminated keyboard, blue glowing keys and digital light effects symbolizing advanced technology, artificial intelligence, and the future of AI SEO for a cutting-edge marketing agency.

AI SEO is changing the way businesses rank online. With the rise of Google AI Overview, ChatGPT search, and other AI-powered search engines, traditional SEO strategies are no longer enough. More than 60% of searches now result in zero clicks, meaning users find their answers directly from AI-generated responses instead of clicking on websites.